Our drive is to promote commercially viable rural projects and activities underpinned by a robust structure of value addition and commodity marketing strategy. Adding to and capturing the value in commodities grown and processed locally will help small holder farmers, rural businesses and rural communities maximize on their products, which in turn lead to improved livelihoods, job creation, new markets for their commodities and a more vibrant rural economy.
Promote the diversification of the rural economy in Africa with a view to create employment, increase incomes, improve livelihoods and conserve the environment
Create an online shop and marketing space for products and services with roots from rural communities, and to attach sentimental value of such products and services by profiling the producers against their products
Create new markets using the hub and spoke model where initiatives and efforts are harmonized to eradicate poverty and alleviate conditions faced by rural communities such access to market, infrastructure development, energy, processing of agricultural products and a structure economic landscape
Promote rural tourism as communities identify and develop strategic tourism sites and attractions that are unique to their area. These may vary from magnificent scenic views, facilities ideal for corporate retreats, family events, recreational facilities, botanical gardens, rich cultural heritage and traditional ceremonies. The attractions provide an opportunity to explore the rich locality, or unwind to gorgeous views and serene settings.